Video
Instagram Stories Is Finally Bigger Than Snapchat After Copying Many of Its Features
Instagram stories has touched a count of daily active users to 200 million...
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How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
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Twitter Is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance
With Twitter expanding its video measurement partnerships, you can now verify audience segments and video viewability in a better way. ..
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How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
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Google Is Using Artificial Intelligence to Make Sure YouTube Content Is Safe for Brands
Google is working with third-party companies to make sure YouTube content is safe for brands. ..
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What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers
YouTube has landed itself in trouble with its allegedly offensive content. What has been its impact on YouTube? What consumers think about it? ..
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Simple Ways To Get More Traffic From Your Existing Content
Besides writing good content, it is imperative to leverage current content. Here are a few simple ways to get more traffic from what already exists...
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YouTube Is Finally Killing One Of Its Most Annoying Advert Features
For anyone who has ever desperately searched for the “Skip ad” button on a YouTube video only to realise that you’re actually going to have to endure half a minute of this, we have some good news for y..
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YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats
YouTube has announced that it is fazing out its 30-second unskippable ads. So, what happens next? How do we advertise on YouTube? ..
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