Video
How to measure video effectiveness
Implementing a video strategy is one thing but if marketers don’t know how to measure effectiveness properly they could be wasting big money...
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Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again
YouTube seemed to have lost its glory after it found itself in a brand-safety boycott. But it is back now and how! Let’s find out how it has been fairing. ..
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Video Marketing Moves Into the Future
Consumers are finding a deeper connection with brands through video content—and technology allows them to grow ever closer. Read more...
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Facebook Is Hiring 3,000 People to Help Prevent Suicide and Murder Videos From Being Shared
A lot of sensitive material including suicide and other violent videos have been circulating on Facebook recently. The social media giant has planned to hire 3,000 more employees to prevent such videos..
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Infographic: What Content Creators Really Think About Branded Video
Wish to know what works in a branded video and what doesn’t? Wish to know what content creators think about these videos? Read on!..
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Instagram Stories Is Finally Bigger Than Snapchat After Copying Many of Its Features
Instagram stories has touched a count of daily active users to 200 million...
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How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
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Twitter Is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance
With Twitter expanding its video measurement partnerships, you can now verify audience segments and video viewability in a better way. ..
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How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
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