Implementing a video strategy is one thing but if marketers don’t know how to measure effectiveness properly they could be wasting big money...
YouTube seemed to have lost its glory after it found itself in a brand-safety boycott. But it is back now and how! Let’s find out how it has been fairing. ..
Consumers are finding a deeper connection with brands through video content—and technology allows them to grow ever closer. Read more...
A lot of sensitive material including suicide and other violent videos have been circulating on Facebook recently. The social media giant has planned to hire 3,000 more employees to prevent such videos..
Wish to know what works in a branded video and what doesn’t? Wish to know what content creators think about these videos? Read on!..
Instagram stories has touched a count of daily active users to 200 million...
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
With Twitter expanding its video measurement partnerships, you can now verify audience segments and video viewability in a better way. ..
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..