To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
With Twitter expanding its video measurement partnerships, you can now verify audience segments and video viewability in a better way. ..
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
YouTube has landed itself in trouble with its allegedly offensive content. What has been its impact on YouTube? What consumers think about it? ..
For anyone who has ever desperately searched for the “Skip ad” button on a YouTube video only to realise that you’re actually going to have to endure half a minute of this, we have some good news for y..
YouTube has announced that it is fazing out its 30-second unskippable ads. So, what happens next? How do we advertise on YouTube? ..
Not many of you would like this, but Facebook will soon start auto-playing videos ‘with sound on’. Interesting? Read on to find out more. ..
If you wish your brand videos should garner the maximum attention on Twitter, here are a few tips for you. Read on to find out. ..