Video Ads
Infographic: What Content Creators Really Think About Branded Video
Wish to know what works in a branded video and what doesn’t? Wish to know what content creators think about these videos? Read on!..
Read more
How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
Read more
Twitter Is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance
With Twitter expanding its video measurement partnerships, you can now verify audience segments and video viewability in a better way. ..
Read more
How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
Read more
What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers
YouTube has landed itself in trouble with its allegedly offensive content. What has been its impact on YouTube? What consumers think about it? ..
Read more
YouTube Is Finally Killing One Of Its Most Annoying Advert Features
For anyone who has ever desperately searched for the “Skip ad” button on a YouTube video only to realise that you’re actually going to have to endure half a minute of this, we have some good news for y..
Read more
YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats
YouTube has announced that it is fazing out its 30-second unskippable ads. So, what happens next? How do we advertise on YouTube? ..
Read more
Like it or not, Facebook is going to start autoplaying videos with the sound on
Not many of you would like this, but Facebook will soon start auto-playing videos ‘with sound on’. Interesting? Read on to find out more. ..
Read more
What Brands Should Do to Ensure That Their Videos on Twitter Attract Attention
If you wish your brand videos should garner the maximum attention on Twitter, here are a few tips for you. Read on to find out. ..
Read more