Video Ads
How to measure video effectiveness
Implementing a video strategy is one thing but if marketers don’t know how to measure effectiveness properly they could be wasting big money...
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Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again
YouTube seemed to have lost its glory after it found itself in a brand-safety boycott. But it is back now and how! Let’s find out how it has been fairing. ..
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Infographic: What Content Creators Really Think About Branded Video
Wish to know what works in a branded video and what doesn’t? Wish to know what content creators think about these videos? Read on!..
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How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
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Twitter Is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance
With Twitter expanding its video measurement partnerships, you can now verify audience segments and video viewability in a better way. ..
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How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
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What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers
YouTube has landed itself in trouble with its allegedly offensive content. What has been its impact on YouTube? What consumers think about it? ..
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YouTube Is Finally Killing One Of Its Most Annoying Advert Features
For anyone who has ever desperately searched for the “Skip ad” button on a YouTube video only to realise that you’re actually going to have to endure half a minute of this, we have some good news for y..
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YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats
YouTube has announced that it is fazing out its 30-second unskippable ads. So, what happens next? How do we advertise on YouTube? ..
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