Video Marketing
Video Marketing Moves Into the Future
Consumers are finding a deeper connection with brands through video content—and technology allows them to grow ever closer. Read more...
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Infographic: What Content Creators Really Think About Branded Video
Wish to know what works in a branded video and what doesn’t? Wish to know what content creators think about these videos? Read on!..
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YouTube Is Finally Killing One Of Its Most Annoying Advert Features
For anyone who has ever desperately searched for the “Skip ad” button on a YouTube video only to realise that you’re actually going to have to endure half a minute of this, we have some good news for y..
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YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats
YouTube has announced that it is fazing out its 30-second unskippable ads. So, what happens next? How do we advertise on YouTube? ..
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What Brands Should Do to Ensure That Their Videos on Twitter Attract Attention
If you wish your brand videos should garner the maximum attention on Twitter, here are a few tips for you. Read on to find out. ..
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Digital marketing trends set to make a wave in 2017
It’s the beginning of a new year – which means this is the right time to talk about marketing trends. The mantra for success is listing out the marketing predictions for the current year well in advanc..
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From Paper Boat to Google, how brands bank on nostalgia
While 2016 (in terms of advertising) was celebrity obsessed more than nostalgic, younger brands like Google and Paper Boat, among others, used the theme effectively in their advertising campaigns to ta..
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Now, expect to see ads while watching Facebook videos
Facebook is planning to show ads in the middle of videos (which are called as mid-roll ads) and share the revenue generated with the publishers, giving them 55 per cent of the sales...
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How to Capitalize on the Latest Video Marketing Trends
Never underestimate the power of a viral trend! If harnessed correctly, it can take your brand to new unprecedented heights. Here is a quick look at how you can capitalise on video marketing trends. Re..
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