Implementing a video strategy is one thing but if marketers don’t know how to measure effectiveness properly they could be wasting big money...
Consumers are finding a deeper connection with brands through video content—and technology allows them to grow ever closer. Read more...
Wish to know what works in a branded video and what doesn’t? Wish to know what content creators think about these videos? Read on!..
For anyone who has ever desperately searched for the “Skip ad” button on a YouTube video only to realise that you’re actually going to have to endure half a minute of this, we have some good news for y..
YouTube has announced that it is fazing out its 30-second unskippable ads. So, what happens next? How do we advertise on YouTube? ..
If you wish your brand videos should garner the maximum attention on Twitter, here are a few tips for you. Read on to find out. ..
It’s the beginning of a new year – which means this is the right time to talk about marketing trends. The mantra for success is listing out the marketing predictions for the current year well in advanc..
While 2016 (in terms of advertising) was celebrity obsessed more than nostalgic, younger brands like Google and Paper Boat, among others, used the theme effectively in their advertising campaigns to ta..
Facebook is planning to show ads in the middle of videos (which are called as mid-roll ads) and share the revenue generated with the publishers, giving them 55 per cent of the sales...