ASMR or autonomous sensory meridian response is a new and innovative way to advertise brands. Read on to find out more....
YouTube seemed to have lost its glory after it found itself in a brand-safety boycott. But it is back now and how! Let’s find out how it has been fairing. ..
Pepsi has always come up with engaging Ramadan ads. This year too Pepsi’s ad stunned everyone with its brilliant concept. Go to the article to know more and watch this awesome ad. ..
Whirlpool adopted an innovative strategy to market its washing machines and contribute to a social cause as well. This move garnered a lot of appreciation and an award at Cannes too. Read on to know mo..
Guess what, kids and teens born between 1996 and 2010 form a large part of your consumer segment. And it’s time you understand their outlook. Read this article to find out more. ..
Google is working with third-party companies to make sure YouTube content is safe for brands. ..
Everyone has been influenced by a product hitting the market. But what happens when independent influencers become the bridge between the product and the market? Are influencers the next big thing in ..
Will this reverse the trend of major advertisers ending their spending on YouTube that are worth billions of dollars? ..
YouTube has landed itself in trouble with its allegedly offensive content. What has been its impact on YouTube? What consumers think about it? ..