YouTube
Ikea Just Made a 25-Minute ASMR Video, and It’s One of the Most Satisfying Ads Ever
ASMR or autonomous sensory meridian response is a new and innovative way to advertise brands. Read on to find out more....
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Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again
YouTube seemed to have lost its glory after it found itself in a brand-safety boycott. But it is back now and how! Let’s find out how it has been fairing. ..
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Pepsi’s Clever Multiscreen Ramadan Ad Unfolds Across 3 Phones at Once
Pepsi has always come up with engaging Ramadan ads. This year too Pepsi’s ad stunned everyone with its brilliant concept. Go to the article to know more and watch this awesome ad. ..
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Whirlpool Wins a Grand Prix at Cannes for Using Data (and Washing Machines) to Keep Kids in School
Whirlpool adopted an innovative strategy to market its washing machines and contribute to a social cause as well. This move garnered a lot of appreciation and an award at Cannes too. Read on to know mo..
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Infographic: 50% of Gen Z ‘Can’t Live Without YouTube’ and Other Stats That Will Make You Feel Old
Guess what, kids and teens born between 1996 and 2010 form a large part of your consumer segment. And it’s time you understand their outlook. Read this article to find out more. ..
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Google Is Using Artificial Intelligence to Make Sure YouTube Content Is Safe for Brands
Google is working with third-party companies to make sure YouTube content is safe for brands. ..
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Is Marketing Ready for Independent Influencers?
Everyone has been influenced by a product hitting the market. But what happens when independent influencers become the bridge between the product and the market? Are influencers the next big thing in ..
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Omnicom Will Sort Through YouTube Videos to Make Sure They're Appropriate for Brands
Will this reverse the trend of major advertisers ending their spending on YouTube that are worth billions of dollars? ..
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What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers
YouTube has landed itself in trouble with its allegedly offensive content. What has been its impact on YouTube? What consumers think about it? ..
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