Shaun Rebello
 
Latest
The Drivers of Brand Loyalty May Surprise You
Dependability is key to all types of customers, but to earn their commitment, brands must show they are superior to others...
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2017 Marketing Trends from CES
CES 2017, a consumer electronics trade show, showcased what’s next in products and technology and had some highlights marketers need to know about. Here are five of them. ..
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Basic tools for a virtual learning environment
Simply put, virtual learning is teaching by bringing a computer or digital media into the class...
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Improving Website Performance In 2017
In a world of instant messaging and same day delivery, people don’t have the patience to deal with a slow website. ..
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A Marketer's Recipe for Brand Strength, Courtesy of Beyoncé's 'Lemonade'
Beyoncé's sensational album “Lemonade” includes collaborative, controversial and emotionally transparent efforts—a recipe that marketers should learn from, and a mixture that audiences continue to drin..
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How to Use Data to Inform a Website Redesign
Sharp HealthCare used a behaviorally triggered digital survey, heat maps and user tests to identify pain points and opportunities for growth...
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How Marketing Professionals Can Improve Their Online Brand
The growth of social media has triggered the rise of the online brand. But having a presentable, consistent online brand may be rarer than most think. ..
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On Track for Success? Why You Need to Consider Change in Your Brand Trackers
JD Deitch, COO of AYTM (Ask Your Target Market), will explore how the changing consumer landscape has impacted the efficiency of brand tracking studies, ask whether they are still fit for purpose, and ..
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The Value of Customer Reviews and Brand Reputation
At the AMA’s 2017 International Collegiate Conference (ICC), the chief visionary officer of social media consulting company Social Media Energy Luke Wyckoff, spoke about the challenges of running a bus..
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