Sonia Nahar
Industry Engagement Manager/Branding at Amura Marketing Technologies
CX In India: Mastering The Complex Customer Journey Map
Customer experiences sum it up to form a brand which has customer journey at the core level of CX...
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Why ‘Car Guys’ Are 4 Times More Valuable to Marketers Than Average Consumers
For a brand, superfans are the powerful target audience and valuable for the Marketers...
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CMI’s Pulizzi Says Content First, Product Second
From website to social media, content comes first followed by the company product...
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ADI: Brands Think They’re Delivering Better Experiences, But Consumers Disagree
Brands are way too confident in delivering better customer experiences with effective advertising...
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Vodafone merges with rival to create India's largest phone network
Vodafone has merged with Idea Cellular to form the biggest network which will be a counter to Jio...
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Digital Trends: Brands Triumph When Virtual And Physical Pull Together
Customer experience is going to be continued to remain top of the marketers' mind across verticals as mentioned by Adobe...
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Is Your Brand Ready For Zero UI?
The future could be Zero-UI, where elements of smartphones can be embedded into devices that can read movements, gestures, voice and thoughts of consumers...
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Paytm goes international, Myntra’s offline bets and other news
Bill payments service of Paytm has been launched in Canada recently to make it easy for people to pay bills...
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Marketing is not what it used to be, says Nestle's Arvind Bhandari
The changing marketing techniques do not draw consumers' attention, innovations remain unnoticed. Why?..
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